The Home Improvement Industry Is Booming—Here’s What It Means for Local Service Businesses
The Home Improvement Industry Is Booming—Here’s What It Means for Local Service Businesses
The home improvement industry is experiencing significant growth, presenting substantial opportunities for local service businesses.
📈 Industry Growth and Projections
The global home improvement market was valued at approximately $894.2 billion in 2024 and is projected to reach $1.32 trillion by 2034, growing at a 4% CAGR. In the United States, homeowners spent an estimated $603 billion in 2024 on remodeling projects, with spending expected to increase to $509 billion in 2025, marking a 1.2% year-over-year growth. Global Market Insights Inc.+1GlobeNewswire+1National Association of REALTORS®+1Home Franchise Concepts+1
🔍 Key Trends Driving Demand
Remodeling Over Relocating: High mortgage rates and limited housing inventory are prompting homeowners to renovate rather than move. This shift is fueling demand for services like roofing, HVAC, plumbing, and painting. Better Homes & Gardens+3AP News+3Porch Group Media+3
Outdoor Living Spaces: A 2025 survey indicates that 41% of homeowners plan to create backyard retreats, including patios, decks, and fire pits. This trend benefits landscapers, deck builders, and outdoor lighting professionals. New York Post
Aging Housing Stock: Nearly half of U.S. homes were built before 1980, necessitating updates and repairs. This creates ongoing opportunities for contractors specializing in renovations and maintenance. AP News
Desire for Turnkey Homes: Buyers are increasingly seeking move-in-ready homes, leading sellers to invest in upgrades, thereby increasing demand for home improvement services. Better Homes & Gardens+1AP News+1
💡 Opportunities for Local Service Businesses
The growth in home improvement spending translates to increased demand for local service providers. Businesses specializing in roofing, plumbing, HVAC, painting, and related services are well-positioned to capitalize on this trend.
To effectively reach potential customers, it's crucial for these businesses to enhance their online presence through:
Local SEO: Optimizing for local search to appear in relevant queries.
Professional Websites: Creating user-friendly sites that showcase services and testimonials.
Targeted Advertising: Utilizing platforms like Google Ads to reach specific demographics.
Reputation Management: Encouraging satisfied customers to leave positive reviews.
🚀 How Duck Dive Can Help
At Duck Dive, we specialize in digital marketing solutions tailored for local service businesses. Our services include:
Customized Marketing Strategies: Developing plans that align with your business goals.
Lead Generation: Implementing tactics to attract and convert potential customers.
Online Presence Enhancement: Improving visibility through SEO and social media.
By partnering with us, you can effectively navigate the growing home improvement market and expand your customer base.
Ready to Grow Your Business?
Contact Duck Dive today to learn how we can help you capitalize on the booming home improvement industry.
